Love Wins
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Couple

LOVE WINS

MICHELLE & REBEKAH

Couple

LOVE WINS

JAMES & JESSICA

Couple

LOVE WINS

JACKIE & TOMMY

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PRIDE NOT PREJUDICE


For over 20 years, we’ve been friends with the global LGBTQ+ community. This year, we chose to celebrate that friendship by partnering with the Human Rights Campaign. The HRC is the biggest organization in America working towards equality for people who identify as LGBTQ+. By donating $1 to the Human Rights Campaign for every limited edition Smirnoff No. 21 vodka “Love Win’s” bottle that we make, we’ll contribute over $260,000 to the project. Our goal is to create more welcoming environments for the LGBTQ+ community across the U.S. Thanks for your support and friendship. When we stick together, Love Wins.




YOUR CHANCE TO BE FEATURED IN 2018

This year, we partnered with Sarah Deragon, creator of the Identity Project, to feature ten of our favorite LGBTQ+ couples from across the U.S. on the limited edition design of our bottles. We’re proud to celebrate their love.

For the chance to be considered for the 2018 Smirnoff No. 21 Vodka “Love Wins” edition, submit your best couple photos before 9/30/2017.

COMING SOON

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Where to Buy
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Where to Buy

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The 2017 Smirnoff No. 21 Vodka “Love Wins” edition is now available for a limited time at a store or bar near you.

Check back for more locations coming soon!

Smirnoff Love Wins Bottle

CELEBRATING LOVE

Once again, Smirnoff is teaming up with the New York Pride March to celebrate love.

Join the party on June 25th, 2017 or tune in below for an exclusive look at the Smirnoff Float DJ set, live from the 2017 NYC Pride March.

Celebrating Love