This Privacy and Cookie Notice provides a
high-level overview of our full Privacy and Cookie
Notice (click here to
access). It summarises
important information regarding how we collect, use, and share
any personal information collected.
This Privacy and Cookie Notice applies to personal information
collected through this website Smirnoff.com which is operated by
Diageo plc - the world's leading premium drinks
business - or one of its group of companies. Smirnoff is one
of Diageo's outstanding collection of beverage alcohol
At relevant points hyperlinks are provided that will take
you directly to further information in this document.
Links in this Privacy and Cookie Notice will not take you to
any external website or content.
Do not provide us with your personal information
if you are not of legal age to purchase alcohol.
If we believe that you are under the legal purchase age we will
make every reasonable effort to remove your personal information
from our records.
3.What is personal information?
Personal information is information about an identifiable
individual, as defined by applicable law.
4. Diageo's collection and use of personal
We collect personal information that you choose to provide.
This includes information provided when registering with our
websites, contacting us, completing surveys or questionnaires,
entering competitions, and posting information on public areas of
Through your use of this and other Diageo websites (including
by browsing such sites) you may provide us with personal
information such as your name, contact details, personal
preferences, and details of your website use.
By doing so, you are agreeing to our use of that information as
set out in this Privacy and Cookie Notice and our full Privacy and
If you do not agree to these conditions, please do not
provide us with this information, or please let us know your
objections using the contact details below.
We also collect information using common Internet technologies
such as "cookies" and "cleargifs" (also known as "webbugs" or "webbeacons").
We will only use the personal information we collect to provide
you with specific information and services that you request, and
with additional information and services that may be of interest to
7. Disclosure of personal Information
This may involve sharing your personal information with
non-Diageo companies that provide services to Diageo
companies and certain other third parties, but only
where they offer adequate protection for your information and, in
certain cases, only where you have provided your consent.
In some cases, this may involve transferring your
personal information to other countries (including the U.K.,
the U.S., Canada and other countries inside and outside the
European Economic Area) where Diageo or non-Diageo companies or
other third parties operate and process your personal
By providing any personal information to us, you fully
understand and clearly consent to such use and transfers as set out
in this Privacy and Cookie Notice and our full Privacy and Cookie
8. Public (or inactive) areas of our website
Information that you post on or through the public areas of the
site (e.g. chat rooms, bulletin boards and discussion groups) are
generally accessible to, and may be collected and used by,
We take security seriously and take precautions to keep your
personal information secure. We have put in place appropriate
physical, electronic and managerial procedures to safeguard the
information we collect.
We have no control over the privacy of any communications while
in transit to us. We recommend that you not include confidential,
proprietary or sensitive information in such communications. Click
here for more information.
10. Unsubscribe, access, questions and further
At your request, and where required by law, we will confirm,
share, and/or update the personal information we hold about
you. However, to protect your privacy we may first have to
verify your identity.
At any time you can choose to make an unsubscribe
request to stop receiving marketing information.
If you have any comments, queries, or complaints about our
collection or use of personal information please contact us
Post: Data Privacy Officer, Corporate Centre Legal
Team, Diageo plc, Lakeside Drive, Park Royal, London, NW10 7HQ