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SMIRNOFF® VODKA BRINGS NEW MEANING TO SOUR & SWEET WITH THE LAUNCH OF SMIRNOFF® SOURS

The Brand Challenges Consumers to “Embrace the Face” with New SMIRNOFF Sours and Share their Sour Faces Socially

NORWALK, Conn. (September 24, 2014) – SMIRNOFF® Vodka is bringing a zesty new twist to the vodka category with the launch of its latest innovation, SMIRNOFF® Sours. The first of its kind, Sours packs a flavorful punch into every shot that is sure to awaken taste buds. Available now, the groundbreaking flavor portfolio features three intensely-tangy variants – Green Apple, Watermelon and Fruit Punch. SMIRNOFF Sours tastes best served as a chilled shot.

SMIRNOFF Sours take the great taste of SMIRNOFF® No. 21 and adds an unforgettable sour kick. While it’s easy to enjoy the delightfully tart taste, it’s much more difficult to conceal the amusing post-shot sour face. But why hide it? SMIRNOFF is challenging consumers of legal drinking age to embrace their sour face responsibly and with humor by posting their sour faces on social properties, using the hashtag #myfacewhen I tried a shot of New SMIRNOFF Sours. The brand will also be promoting social responsibility with the launch of SMIRNOFF Sours by communicating to consumers about responsible drinking on all social channels, as well as part of sampling activities in-bars across the country.

“SMIRNOFF is once again changing the game, infusing excitement and fun into the vodka category with the introduction of the electrifying Sour line,” said Sandhya Padmanabhan, Brand Manager for SMIRNOFF Vodka. “More palatable than other shot-based spirits, Sours is the next big thing in shot rituals. It’s unique because it creates a true, memorable moment – toasting with new and old friends and capturing the sour face that follows. Whether celebrating a big night out, the big game, or just an impromptu outing with friends, SMIRNOFF Sours is a perfectly bold and fun compliment to any occasion.”

The exhilarating Green Apple, Watermelon and Fruit Punch flavors are matched only by the exuberant appearance of the SMIRNOFF Sours bottle. The bottle, which appears in three brilliant neon hues to match each variant, glows in the dark under the black light and the liquid boasts a beautifully bright color.

SMIRNOFF Sours are now available for consumers of legal drinking age with a recommended retail price of $15.99 for a 750 mL bottle. The launch will be supported by a full range of digital advertising, PR, in-store point of sale, and on-premise activations.

As always, when enjoying SMIRNOFF No. 21 Vodka or any of the portfolio lines, SMIRNOFF Vodka reminds everyone to please drink responsibly.

About SMIRNOFF
The SMIRNOFF brand that boasts the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere, responsibly.

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FOR IMMEDIATE RELEASE

THE MAKERS OF SMIRNOFF® VODKA RELEASE THE NEXT GO-TO SUMMER NECESSITY WITH NEW REDUCED-CALORIE VODKA SPECIALTIES SMIRNOFF SORBET® LIGHT SUMMER STRAWBERRY AND WHITE PEACH

SMIRNOFF SORBET Light Serves Up Refreshing Tasting, Summer-Fun Cocktails and Features Newly Released Bottle Design with Eye Catching Graphics Norwalk, Conn. (July 30, 2014) – The SMIRNOFF® brand adds two new items to the summer-beach bag essentials list with the release of new vodka specialties SMIRNOFF SORBET® Light Summer Strawberry and White Peach – the newest additions to its reduced-calorie SMIRNOFF SORBET Light portfolio. From the beach to backyard barbecues, SMIRNOFF SORBET Light delivers light, refreshing tasting cocktails to satisfy taste buds and a balanced lifestyle at only 78 calories per 1.5 oz. serving with 25% fewer calories than the leading dessert-inspired flavored vodkas.

SMIRNOFF SORBET Light Summer Strawberry and White Peach are infused with natural and fresh-tasting flavors of intense ripe strawberries, juicy sweet white peaches, and other natural fruit flavors. SMIRNOFF SORBET Light combines the invigorating lightness of the sorbet-inspired liquid and SMIRNOFF® No. 21 Vodka to create distinctively light cocktails without sacrificing taste or worrying about calories in its quest to bring the next level of light spirits to the many, responsibly.

“The success of the SMIRNOFF SORBET Light line has definitely opened up new opportunities for us this summer,” said Sandhya Padmanabhan, Brand Manager for SMIRNOFF. “As innovators in the vodka category, we’re very excited about our two new vodka specialties. The SMIRNOFF SORBET Light line is the perfect way to enjoy a delicious, reduced-calorie cocktail without sacrificing quality or taste to achieve a more balanced lifestyle. SMIRNOFF SORBET Light Summer Strawberry and White Peach give our consumers more fun cocktail options this summer with less complicated ingredients, and who doesn’t love that?”

The SMIRNOFF SORBET Light line includes six varietals – Pineapple Coconut, Raspberry Pomegranate, Lemon, Mango Passion Fruit and now, Summer Strawberry and White Peach. SMIRNOFF SORBET Light delivers fresh flavors and lighter tasting cocktails with the same high quality expected from all SMIRNOFF products. Experience the deliciously light and refreshing taste that SMIRNOFF SORBET Light brings to cocktails with a drink recipe for any summer occasion. From citrus soda, ginger ale and fresh-tasting juices to lemon and basil leaf, SMIRNOFF SORBET Light Summer Strawberry and White Peach pair perfectly with a wide array of mixers. For the next go-to summer cocktail, try the Strawbasil Splash when enjoying the warm weather with family and friends and the Crandazzle when it’s time to kick-back and unwind after a long day.

Strawbasil Splash • 1.5 oz. SMIRNOFF SORBET Light Summer Strawberry* • 4 oz. Diet lemonade • Fresh basil Glassware: Highball Garnish: Basil leaf Preparation: Muddle the basil in the bottom of the highball glass, add ice, add remaining ingredients, stir and garnish

*Per 1.5 fl. Oz. – Average Analysis: Calories – 78; Carbohydrates-1.3 G; Protein-0 G; Fat-0 G. 25 % fewer calories than the leading dessert-inspired flavored vodkas

Crandazzle • 1.5 oz. SMIRNOFF SORBET Light White Peach* • 1.5 oz. Diet lemonade • 1.5 oz. Cranberry juice Glassware: Rocks glass Garnish: Lemon Preparation: Build in glass

*Per 1.5 fl. Oz. – Average Analysis: Calories – 78; Carbohydrates-1.3 G; Protein-0 G; Fat-0 G. 25 % fewer calories than the leading dessert-inspired flavored vodkas

SMIRNOFF SORBET Light Summer Strawberry and White Peach will be available for consumers of legal drinking age at liquor and grocery stores nationwide July 2014, for a suggested retail price of $15.99 for a 750mL bottle.

When mixing up cocktails and all things social with SMIRNOFF SORBET Light, always remember to do so responsibly. For additional information, please visit www.smirnoff.com or become a fan of the “Most Liked” vodka brand at www.facebook.com/smirnoff. Be sure to join us on www.pinterest.com/smirnoffus as we share our SMIRNOFF SORBET Light-inspired experiences.

About SMIRNOFF
The SMIRNOFF brand that boasts the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com.

About SMIRNOFF SORBET Light
SMIRNOFF SORBET Light vodka specialties contain 78 calories per 1.5 fl. oz., which is 25 percent fewer calories than the leading dessert-inspired flavored vodkas. They also contain 1.3 grams of carbohydrates and 0 grams of fat or protein per 1.5 fl. oz. The SMIRNOFF SORBET Light line includes six varietals – Pineapple Coconut, Raspberry Pomegranate, Mango Passion Fruit, Lemon and now, Summer Strawberry and White Peach. SMIRNOFF SORBET Light delivers fresh flavors and lighter tasting cocktails with the same high quality expected from all SMIRNOFF products.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, SMIRNOFF, J&B, Baileys, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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