a group of people sitting around a table with drinks and condiments

SERVE FLAVOR

The party is always better when everyone’s invited. Because when everyone is welcome, anything feels possible and life is infinitely more fun!

Smirnoff believes intersectionality is a superpower, not a setback, and we’ve always celebrated the full spectrum of expression in the LGBTQUIA+ community. Now we’re encouraging everyone to show up and show off their most authentic selves.

Lifestyle image showing Smirnoff Ice and Vodka Peach and Pink Lemonade cocktail preparation.

CELEBRATE EXPRESSION

Smirnoff has a proud history of celebrating expression with the LGBTQUIA+ community for over 50 years, and our support is only growing stronger.

Our ever-expanding array of flavors and products mirrors the ever-expanding expression of the LGBTQUIA+ community. From our classic No. 21 vodka to Pink Lemonade, Peach Lemonade, and Spicy Tamarind, we're serving flavor.

a close up of a group of people with balloons and drinks
Lifestyle image of Smirnoff Ice and Smirnoff Seltzers in party cooler.
a colorful background with a crown and the words join the moment

DIVERSITY IS OUR SUPERPOWER

Smirnoff shows up to make room for more spirited fun, identity, and expression

Diverse Diageo Employees holding rainbow flag.
WE CELEBRATE PRIDE ACROSS THE GLOBE
Diverse group of friends wearing Smirnoff Ice and Phluid Foundation clothing.
PHLUID PHOUNDATION X SMIRNOFF MERCHANDISE

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