Smirnoff is celebrating the increasingly intersectional and diverse LGBTQIA+ community by coloring the future this Pride.

As the world experienced the past year in gloom and grayscale, the queer community in all its beautiful spectrum has remained a beacon of inspiration and charisma. Alongside the queer community, Smirnoff No.21 will paint the world with the vibrance it lost, projecting the optimism and joy we collectively crave right now.

Our LGBTQIA+ Partners

The Mixx

LGBTQIA+ advocacy is at the core of what The Mixx does. Over the past 25 years, this agency has continually convinced and compelled industry-leading brands to not simply tick the equity box, but create initiatives with breadth and depth that seek to empower. It’s a commitment they take seriously, and Smirnoff is so proud to unite with The Mixx and our LGBTQIA+ community this month — and every month — to help lead the fight for diversity and inclusion. It’s our goal to ensure the LGBTQIA+ community is represented authentically in everything we do.

The Phluid Phoundation

Smirnoff is honored to partner with The Phluid Phoundation in its mission to channel donations directly to LGBTQIA+ grassroots organizations and communities in need. From non-profits to Go Fund Me accounts, this organization ensures 100% of your donation goes to where it was intended. The Phluid Phoundation strives for positive social change through advocacy and cultural awareness for the most underrepresented, vulnerable and marginalized members of the LGBTQIA+ community. Their network of organizations includes The Marsha P. Johnson Institute, BFTA Collective, For the Gworls, Sylvia Rivera Law Project, and many more.

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Smirnoff Cocktails

color the future

  • 1.5 oz Smirnoff No.21 Vodka
  • 0.75 oz Simple Syrup
  • 0.75 oz lime juice
  • Top with Bubly Lime Club Soda

Garnish with citrus and serve up on the rocks.

Pink cosmo

  • 2 oz Smirnoff Pink Lemonade
  • 0.5 oz Orange liqueur
  • 0.5 oz Fresh lime juice
  • 1 oz Fresh lemonade

Add all ingredients into a shaker filled with ice and shake for about 10 seconds. Strain into a coupe glass and garnish.

Smirnoff and legacy of support

Supporting the LGBTQIA+ community is not new for Smirnoff. To truly show up for the LGBTQIA+ community, we continue to reaffirm our commitment year-over-year. Here's a few fun facts about our historical support of the LGBTQIA+ history:

  • For 15 years (and counting!), Smirnoff and our parent company DIAGEO have proudly and consistently been named one of the Best Places to Work for LGBTQIA+ employees.
  • In June 2017, Smirnoff raised a rainbow glass to real love between real people (in all its forms) with the launch of our one-of-a-kind "Love Wins" bottles at the famous Stonewall Inn. For each bottle made, we committed to donating $1 to HRC up to $1.5M, to help change through legislation, advocacy and education.
  • In June 2019, Smirnoff teamed up with celebs to Welcome the Global LGBTQIA+ Community Home to Pride NYC with our "Welcome Home Campaign." Calling New York home never felt so Pride-ful.
  • Smirnoff has been showing the LGBTQIA+ community in our advertising for half a century - yep that's 50 years - including an ad from 1981 that centers Caroline Cossey, trans model and advocate.

Pride doesn't
end in June.

Check back as we continue to 'Color The Future' year-round.