Aleali May Hero Image

SMIRNOFF X ALEALI MAY

Gray sweatshirt with "SUPER BOWL LX Smirnoff" on the front and NFL logo on the back. Sleeve features a patch. Designed by Aleali May.

The final We Do Game Days drop has officially landed — and Aleali May is up next. Her exclusive Smirnoff-commissioned limited-edition long-sleeve top from her NFL collection is live now. Fans 21+ can sign up below for a chance to claim the top, plus enter to win Aleali May’s one-of-one game day jacket and a trip to San Francisco during Super Bowl LX® weekend.*


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But don't worry, the next drop will find its way to your inbox soon. In the meantime, you can still enter to win the grand prize below!

ALEALI MAY

Aleali May is an internationally regarded Creative Director / Designer. Known by most for a personal style that seamlessly fuses the street-inspired tones of her South Central Los Angeles upbringing with luxury runway pieces, Aleali’s first foray into fashion came when she moved to Chicago to attend Columbia College in 2010. She would later accept an offer with the opportunity to work at RSVP. Gallery, a budding hub for pop art and luxury streetwear goods that would allow her to begin connecting with industry tastemakers en route to becoming one herself.

Cursive signature of Aleali May in black ink on a white background.
A red background featuring hand-drawn circles, X marks, and arrows, resembling a football play strategy diagram, referencing the Super Bowl.
Aleali May in a black leather jacket and pants paired with a black top. Silver rings and earrings add sparkle.

WHAT AM I SIGNING UP FOR?

By signing up, you’ll be entered to win one of our game day limited-edition merch items from our roster of Smirnoff We Do Game Days designers.

WHEN CAN I EXPECT TO RECEIVE MY MERCH?

We’ll email you as soon as shipping information for the merch becomes available. Each drop will be open from 12:00 – 4:00 PM ET on select dates.

HOW CAN I ENTER TO WIN THE GRAND PRIZE?

When you enter to win merch, you’ll be automatically entered to win the grand prize – where one fan will win Aleali May’s one-of-one game day jacket and a trip to San Francisco during Super Bowl LX® weekend. You can also come back each week to submit additional entries for the grand prize as well!

DO I HAVE TO BUY ANYTHING TO CLAIM MERCH?

No purchase is necessary. You must be a legal U.S. resident, 21 or older. See Official Rules for full details.*

WHERE CAN I BUY SMIRNOFF No. 21?

Smirnoff Vodka is available at select retailers nationwide. Check your local store or use our product locator to find Smirnoff near you.

*NO PURCHASE NECESSARY. MUST BE LEGAL U.S. RESIDENT, 21 OR OLDER.
Sweepstakes starts 12/15/2025 at 12:00 a.m. ET and ends 1/23/2026 at 11:59:59 p.m. ET.
Winner of Super Bowl LX® game trip prize will be selected in random drawing from all eligible entries received during Sweepstakes.
For each of the (3) merchandise prizes, Sponsor has pre-selected a prize award date during Sweepstakes; and, for each merchandise prize, eligible entries received between 12:00 p.m. ET and 4:00 p.m. ET on such date will be included in the corresponding random drawing.
Trip prize conditioned on winner’s availability to travel to Super Bowl LX® game on 2/8/2026 and winner’s guest being 21 years or older; unspecified expenses are trip winner’s sole responsibility.
Alcohol is not part of any prize. See Official Rules for full details, including full prize restrictions and odds of winning.
Sponsor: Diageo Americas, Inc., New York, NY. The National Football League has not offered or sponsored the Sweepstakes in any way.

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