SMIRNOFF X GAVIN MATHIEU
Those went fast!
GAVIN MATHIEU
Gavin Mathieu is the founder and creative director of Supervsn Studios, a Los Angeles-based creative house and lifestyle brand dedicated to impacting culture and empowering communities through innovative design, authentic storytelling, and purposeful collaborations. Gavin oversees Supervsn’s diverse projects in apparel design, experiential design, content creation, and partnerships with influential figures and brands including HOKA, Tommy Hilfiger, Nas, Nipsey Hussle, YG, Michelle Obama, Dom Kennedy, Union LA, Amazon, Microsoft, Coachella, and more
WHAT AM I SIGNING UP FOR?
By signing up, you’ll be entered to win one of our game day limited-edition merch items from our roster of Smirnoff We Do Game Days designers.
WHEN CAN I EXPECT TO RECEIVE MY MERCH?
We’ll email you as soon as shipping information for the merch becomes available. Each drop will be open from 12:00 – 4:00 PM ET on select dates.
HOW CAN I ENTER TO WIN THE GRAND PRIZE?
When you enter to win merch, you’ll be automatically entered to win the grand prize – where one fan will win Aleali May’s one-of-one game day jacket and a trip to San Francisco during Super Bowl LX® weekend. You can also come back each week to submit additional entries for the grand prize as well!
DO I HAVE TO BUY ANYTHING TO CLAIM MERCH?
No purchase is necessary. You must be a legal U.S. resident, 21 or older. See Official Rules for full details.*
WHERE CAN I BUY SMIRNOFF No. 21?
Smirnoff Vodka is available at select retailers nationwide. Check your local store or use our product locator to find Smirnoff near you.
Sweepstakes starts 12/15/2025 at 12:00 a.m. ET and ends 1/23/2026 at 11:59:59 p.m. ET.
Winner of Super Bowl LX® game trip prize will be selected in random drawing from all eligible entries received during Sweepstakes.
For each of the (3) merchandise prizes, Sponsor has pre-selected a prize award date during Sweepstakes; and, for each merchandise prize, eligible entries received between 12:00 p.m. ET and 4:00 p.m. ET on such date will be included in the corresponding random drawing.
Trip prize conditioned on winner’s availability to travel to Super Bowl LX® game on 2/8/2026 and winner’s guest being 21 years or older; unspecified expenses are trip winner’s sole responsibility.
Alcohol is not part of any prize. See Official Rules for full details, including full prize restrictions and odds of winning.
Sponsor: Diageo Americas, Inc., New York, NY. The National Football League has not offered or sponsored the Sweepstakes in any way.
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