Smirnoff NFL event booth with branded footballs and red backdrop, highlighting Smirnoff as the official vodka sponsor, set in a bustling outdoor environment.

WE DO GAME DAYS

GAME DAY ‘FITS UP FOR GRABS

The World’s No. 1 Vodka is kicking off this season’s We Do Game Days NFL campaign with limited-edition, Smirnoff-commissioned merch giveaways featuring Gavin Mathieu (founder, creative director, and designer of Supervsn), Kayla Jones (WAG and founder of Women With Ballz) and officially NFL-licensed designer Aleali May.

Gavin Mathieu wearing a black cap with "LA" embroidered in white, dressed in a black shirt, set against a plain white background.
Kayla Jones in a stylish outfit with a white shirt, black vest, and pinstripe pants, seated on a stool holding a textured black handbag against a plain white background.
Aleali May wearing a distressed black leather jacket and matching pants, paired with a black top, showcasing stylish rings and manicured nails against a plain white background.
'FITS TO MATCH YOUR GAME DAY VIBE

GET YOUR SIP ON

Smirnoff has cocktails for every fan on game days. Head to @smirnoff on Instagram for game day recipes and content. Please do not share with anyone under the legal purchase age for alcohol. Drink Responsibly.

*NO PURCHASE NECESSARY. MUST BE LEGAL U.S. RESIDENT, 21 OR OLDER.
Sweepstakes starts 12/15/2025 at 12:00 a.m. ET and ends 1/23/2026 at 11:59:59 p.m. ET.
Winner of Super Bowl LX® game trip prize will be selected in random drawing from all eligible entries received during Sweepstakes.
For each of the (3) merchandise prizes, Sponsor has pre-selected a prize award date during Sweepstakes; and, for each merchandise prize, eligible entries received between 12:00 p.m. ET and 4:00 p.m. ET on such date will be included in the corresponding random drawing.
Trip prize conditioned on winner’s availability to travel to Super Bowl LX® game on 2/8/2026 and winner’s guest being 21 years or older; unspecified expenses are trip winner’s sole responsibility.
Alcohol is not part of any prize. See Official Rules for full details, including full prize restrictions and odds of winning.
Sponsor: Diageo Americas, Inc., New York, NY. The National Football League has not offered or sponsored the Sweepstakes in any way.

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